Mike Cady’s vision for opening his own rehearsal and music education facility off Pleasantdale Road is summed up in Rehearse Live’s mission statement:
“It is Rehearse Live's mission to provide the resources needed to help musicians of all levels and skills, achieve their personal musical goals, and to foster a supportive music and arts community.”
“Rehearse Live stands out for being clean, safe, and professional,” said Mike, who owns Rehearse Live. As a longtime musician and music teacher, Mike has visited his fair share of rehearsal and recording studios in the metro area. Many of those facilities were ‘grungy’ and hardly suitable for teenagers and young children.
So, when starting his business, Mike decided to go for the exact opposite. Providing both monthly and hourly studio rehearsal spaces, Rehearse Live allows musicians to practice, take lessons, and perform out of a clean, safe environment.
Offering services including monthly lockout rooms, hourly and daily backline rooms, band coaching, private lessons and much more, Rehearse Live is a multi-faceted business, but in Mike’s mind, it all boils down to a singular purpose.
“I wanted to create a place to learn, practice, and perform; fostered by a supportive community,” Mike said. “That’s the idea of this building.”
It seems the promise of a supportive community has already started to become a reality, as Rehearse Live is currently home to several professional recording studios, as well as a video production studio. These independent businesses operating on the premises allow Rehearse Live to become a one-stop shop for artists when they rent space.
Founded little over a year ago, Rehearse Live has already become a hub for musical talents of all ages. During the summer, it hosts the Atlanta Rock ‘N Blues Camp, and all throughout the year, Rehearse Live encourages musicians to collaborate and become part of a bigger, performance-based music and arts scene.
“So, often a private lesson student might not ever have their musical journey culminate with a performance in front of people. Students might have recitals where they play by themselves, but often they don’t even have that. Eventually, they might lose interest and move on to the next thing. But with a community for people to meet each other to practice in bands, and actually perform; those musical journeys can become much more sustained, fulfilling, and supported. That is my vision for this space,” Mike said.
While Mike is working on a blog and forum to enhance the social aspect, he believes that most artists connect organically.
“The nice thing about setting up shop in a professional rehearsal space is being exposed to all of the contacts that you would otherwise never meet. People are all here for the same goal — to work on their artistry. They meet each other in our green room lounge, while they’re getting snacks from our vending machines, or just by walking down our halls. It’s like they hear the music coming out of another room and it becomes a curiosity, so people begin to explore the building and meet each other. You can’t get that kind of natural connection on the internet, in storage space by yourself, or practicing out of your garage,” Mike said.
Their multi-purpose event space is ideal for intimate concerts and recitals where Mike will take care of the sound and lighting and leave the rest to the host. With a classic black and white stage, space can also be used for celebrations like baby showers, and they even hosted a Star Wars-themed wedding reception a few months back.
Hoping to create solutions for bands, teachers and parents, Rehearse Live offers a variety of rental options. Those looking for a central space to teach music lessons can rent rooms with everything they need to teach, for as low as $10 an hour out of convenient location minutes from downtown Atlanta."
And for parents hoping to turn their child into a musical prodigy, it doesn’t get more convenient than Rehearse Live’s after school program. Mike has thirty years of experience teaching children’s music lessons and for those in his afterschool program, he will drive to schools and pick up his pupils, taking them to the Rehearse Live building where they will also have time for a snack and a homework session.
With his toddler’s program, Mike teaches students as young as age two years of age. He also works with background-checked teachers to provide niche skill training and coaching for both beginning and advanced musicians.
“It’s a fun atmosphere, and the character is going to keep growing with time, but we will always maintain our clean, smoke-free, and safe environment,” Mike said.
Rehearse Live aims to provide support and resources to help musicians reach their personal goals. For information, call (404)493-4069, or visit their website, www.rehearselive.com.