In her soon-to-be-released book, Passion and Strategy go Hand in Hand, Aysha Treadwell goes by her maiden name in inviting readers to share her experience and hard-earned lessons as a business owner of ten years while revealing how to run a successful enterprise with love.
The book’s rhythm follows a quick and steady flow, tracing Treadwell’s journey as an entrepreneur from her first money-making pursuits and culminating to reveal how she was able to expand an award-winning adult day center that provides a much-needed service to the community.
Growing up in Indianapolis, Treadwell never imagined her life would follow the path she is on today. As the founder and owner of an established adult day center and having worked as a business consultant at the University of Georgia, Treadwell is a firm believer that entrepreneurs should not “reinvent the wheel” but rather build strategies based on tried and true processes and by learning from the example of others.
GC: It seems you’re a glass-half-full kind of person. Do you think that’s an important trait for business owners?
AT: “Very much so. If you’re going to sit there and think of all the things you’re doing wrong, how are you going to focus on the necessary pieces to reach your dream?”
GC: In another part of your book, you talk about finding a work/life balance to spend time on yourself and with your family. How did you find that balance?
AT: “There were several things that helped with that. After finishing my MBA, I got 20 hours back in my week, so rather than going and working those 20 hours, I asked myself, ‘How can I take that time for me and my family?’ So, I started taking golf lessons. You have to know how to prioritize. You have to give yourself time to pause. A lot of people won’t make that time, but I think it’s critical for your longevity.”
GC: What are the most important lessons for creating a sustainable business?
AT: “No fear. Fail fast in some areas, and if they are not going to work, nip it! Do it with ease and love. I like the pace I’m at now. The pace of your life has to be with ease and love.”
GC: How long did it take you to write the book?
AT:“I started in January with a different focus, but then I went back and completely rewrote it to have a different focus. So, it was really two months to write this version.”
GC: Was the writing process ever emotionally difficult? Were you glad to finish?
AT: “The easy part was writing about the business, and the hardest was writing about myself. But I carved out time every night. And when I was done, I was like, ‘Yay. I have this time back again!’ I only finished the final draft today.”
GC: What do you believe business owners will find most helpful in reading your book?
AT: “First, I want to help them resonate with their WHY and implement strategies to help them reach wherever they want to go.
GC: Do you plan on writing more books?
AT: “Yes. I’d like to write stories about our senior citizens and caretakers and what they go through. I see these couples come in and it’s amazing to watch all the love they have and the love that they’re losing. One thing I’ve really learned from the senior care industry is what real love looks like.”
The Passion and Strategy go Hand in Handbook launch will be held July 26, 2019, from 6:30 to 11 p.m. The event will take place at The Vines Mansion located at 3500 Oak Grove Road SW, Loganville, Ga. 30052. Entry is free, and the charge for a signed book copy is $15.
Treadwell invites the entire community to come celebrate and bring their enthusiasm for business as she shares hers with family, friends, neighbors and supporters. She welcomes anyone everyone interested in expanding their business.