By Beth Volpert-Johansen
April 2nd will officially mark the 5th year Berens Frozen Custard has been a permanent part of the Snellville culinary scene, however, the tasty treat has enjoyed a far longer history beyond its current location. Founded in 1976 by Don Berens, Frozen Custard quickly became a favorite at the original store in Doraville and throughout the Atlanta area.
The brand expanded over the years, but then closed their storefronts to focus on special events. Their permanent stand at the monthly Don Scott Antique Show near Hartsfield International Airport enjoys an international clientele who look forward to the unique treat while treasure hunting.
Custard fans come from all around the area to savor the creamy taste that is created from the custard-making process. “We have an old-fashioned quality here,” says Mark. “The custard is made fresh every couple of hours, so our customers get the best taste possible.” While ice cream and custard both begin with cream, milk and sugar, the process is very different. Frozen custard also contains egg yolks which gives it a silky texture. Specially designed machines freeze the custard quickly to avoid large ice crystals. Additionally, the machines churn the custard slowly to avoid excess air which makes the custard denser and richer than traditional ice creams. At Berens, there is always vanilla and chocolate frozen custard, plus a different "Flavor of the Day," featuring such favorites as Pistachio Pineapple (their signature flavor), Butter Pecan, Black Raspberry Chocolate Chip, Dreamsicle, Salted Caramel, and even Eggnog, a favorite around the holidays.
The whole family plans to be on hand to scoop celebration custard for customers during the 5th Anniversary Party to be held on Saturday, April 4th. There will be live music, an appearance by Elsa from Frozen, and plenty of frozen flavors to satisfy any palate, all freshly made in the tradition of a family business with a long history of pleasing frozen custard ice cream fans throughout Atlanta and internationally. Make sure to mark your calendars-this tasty celebration will be the talk of the town. The shop is located in Cooper Village Shopping Center, 1132 Athens Hwy., Grayson, at the corner of Cooper Rd. and Hwy. 78, 770/736-7762, www.berensfrozencustard.com. Hours: Sun-Thurs. 11:30 a.m.-9:30 p.m; Fri. & Sat. 11:30 a.m.-10 p.m.