Kroger Customers Contribute Nearly $230,000 to Benefit U.S. Troops
ATLANTA – Kroger customers in the Atlanta Division contributed nearly $230,000 to the grocer’s annual “Round-Up” campaign benefitting the United Service Organization (USO) – surpassing the Division’s $200,000 goal by nearly $30,000.
From June 21 – July 4, Kroger customers rounded up purchases to the nearest dollar with the difference benefitting the USO. Donations will be used to provide financial assistance to brave service men, women and their families. Recently, Kroger customers also contributed more than $70,000 to the USO through a separate initiative, “Honoring Our Heroes.”
“We are extremely grateful for our customer’s generosity in showing their support for our military,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “The USO is a wonderful organization that benefits our military and their families who make sacrifices for our country. We are truly honored to partner with them for this initiative.”
More than 2 million Americans serve on active duty or in the reserves today, including many Kroger stores associates. Kroger has partnered with the USO through "Honoring Our Heroes," a multi-faceted program designed to show Kroger's deep gratitude to our active duty troops and our nation's 23 million veterans.
Coca Cola and Kroger also teamed up on the popular “Share a Coke” promotion to develop the exclusive “Share a Coke, Support the Troops” campaign.
Established in 1941, the USO – a nonprofit, congressionally chartered organization – supports American troops in combat, as well as military personnel on local bases, the National Guard, Guard Reserves and other personnel providing humanitarian aid.
Visit www.honoringourheroes.com to learn more about Kroger’s partnership with the USO.
Kroger’s Atlanta Division is headquartered in Atlanta, Georgia and is one of the Southeast’s largest retail grocery chains with over 185 stores covering, Georgia, eastern Alabama and South Carolina. Kroger was recognized by Forbes as the most generous company in the U.S. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.
The United Services Organization (USO) is a nonprofit, congressionally chartered, private organization; the USO relies on the generosity of individuals, organizations and corporations to support its activities. The USO is not part of the U.S. government, but it is recognized by the Department of Defense, Congress and President of the United States, who serves as Honorary Chairman of the USO. For more information regarding the United Services Organization, please visit www.uso.org.