Gwinnett Clean & Beautiful Commemorates 35th Anniversary
with Debut of New Website and Tagline
Environmentally Focused Non-Profit Unveils Sleek, New, Easy-to-Navigate Website Designed by Red Clay Interactive Along With Compelling “This is Our Community. This is Our Gwinnett” Messaging
Duluth, Ga., – As part of the yearlong commemoration of Gwinnett Clean & Beautiful’s 35th anniversary, the award-winning, environmentally focused non-profit is proud to unveil a newly redesigned website created by Red Clay Interactive’s design team. The new GwinnettCB.org is reflective of a cutting-edge online tool that will help further the mission and programs of Gwinnett Clean & Beautiful (GCB) in the digital realm. The organization’s new tagline has also been debuted on the site, as the homepage extols the message, “This is Our Community. This is Our Gwinnett.”
“The website is awe-inspiring,” explained Connie Wiggins, Executive Director of Gwinnett Clean & Beautiful. “But more than that, it’s also easy-to-navigate and packed with useful tools and information. All of the online resources make it easy for Gwinnettians to take an active role in improving OUR community. That is why the tagline is so fitting. The use of ‘OUR’ creates an undeniable sense of community pride and ownership. We want to communicate the fact that it takes ALL of us – individual citizens, students, civic groups, neighborhoods, local governments, small businesses, large corporations and more – to clean and restore public places, recycle more, protect our watersheds, and develop and educate the next generation of environmental stewards. Even after 35 years, there’s a misconception out there that GCB is nothing more than a ‘clean-up organization’. This new website clearly defines our role as an educator, organizer and advocate to keep our environment and community clean and beautiful.”
The new GwinnettCB.org features a combination of compelling environmental and community images, as well as a series of pages that outline:
•“What You Can Do” tips to help make Gwinnett a cleaner, greener, more livable community at home, in the neighborhood, at work, and at school
•What can be recycled and where
•One click links to volunteer for or donate to Gwinnett Clean & Beautiful
“Even though GCB has been a staple in the Gwinnett community for over 30 years there is sometimes a misconception that this nonprofit is a government agency or a trash collector or just a recycling center,” said Lindsey Marshall, Red Clay Interactive Account Director. “Creating a new online brand gives us an opportunity to reintroduce GCB as the amazing community-based organization that works to make Gwinnett America’s greenest, cleanest community. Ultimately the new website is for the citizens of Gwinnett County, to inspire them to make their community great and give them actionable ways to get involved.”
Interested parties are encouraged to visit www.GwinettCB.org to view the new Gwinnett Clean & Beautiful website.
About Gwinnett Clean & Beautiful:
Gwinnett Clean & Beautiful Services, Inc. (GCB) is a Keep America Beautiful affiliate and award-winning 501(c)3 charitable organization. It boasts an expansive community-based network dedicated to finding long-term solutions to environmental and quality of life issues through individual action. The organization is guided by a 55-member Citizens Advisory Board that represents all sectors of the Gwinnett County community. A nationally recognized leader in creating cleaner, greener and more livable communities throughout Gwinnett, GCB involves more than 100,000 volunteers annually to clean and restore public places, recycle more, protect our watersheds and develop the next generation of environmental stewards. To learn more about Gwinnett Clean & Beautiful and its programs, aspiring environmental stewards are invited to visit www.GwinnettCB.org.