Kroger Raises Funds by “Rounding Up” Support for USO
-- Atlanta Division customers encouraged to support their troops by shopping –
ATLANTA –Kroger is joining forces with the United Service Organization (USO) from June 21 – July 4 to “Round-Up” support for American troops and their families by giving customers the opportunity to round up their store purchases to the nearest dollar.
For example, a customer who purchases $99.02 of groceries is urged to “Round Up” his bill to $100 by donating 98 cents.
With the goal of raising $200,000, “Round-Up” funds will quickly add up to make a world of difference in the lives of our military heroes.
More than two million U.S. troops are active duty or are in the reserves today, including some of our own associates. Kroger has partnered with (USO) through “Honoring Our Heroes,” a multi-faceted program designed to show Kroger’s deep gratitude to our active duty troops, military families, troops transitioning into civilian life and our nation's veterans.
“This is our 74th year partnering with the USO and the “Round Up” is a favorite initiative of our customers and associates alike,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Each year brings new opportunities to show gratitude to the men and women who serve our country. We are proud to partner with our military through this fundraiser, and we encourage our customers to assist in whatever ways they can.”
Established in 1941, the USO – a nonprofit, congressionally chartered organization – supports American troops in combat, as well as military personnel on local bases, the National Guard, Guard Reserves and other personnel providing humanitarian aid.
Since 2011, Kroger customers in the Atlanta Division have raised more than $1.3 million through the grocer’s annual “Round-Up” and “Honoring Our Heroes” campaign in support of the USO.
Customers can visit HonoringOurHeroes.com to become inspired by Kroger’s own associates’ stories of courage, then write a special message to America’s heroes. By posting on social media channels using the #HonoringOurHeroes hashtag, the message will automatically appear on the official website.
To learn more, visit HonoringOurHeroes.com .
Kroger’s Atlanta Division is headquartered in Atlanta, Georgia and is one of the Southeast’s largest retail grocery chains with over 185 stores covering, Georgia, Eastern Alabama and South Carolina. Kroger was recognized by Forbes as the most generous company in the U.S. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit http://www.kroger.com
The United Service Organizations (USO) is the leading organization for morale-boosting programs and services for American troops and their families. From bases around the world, our heroes in uniform put their lives on the line every day to protect the freedoms we cherish. Back home, their families deal with the stresses of the uncertainty and risks that their loved ones face every day.
USO not only supports our troops in combat, but military personnel on local bases, our National Guard, Guard Reserves, and other personnel providing humanitarian aid.