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4th Quarter ~ Holidays are the Best Time to SELL Your home

There are many people who think now that we are heading into fall, winter and the holidays that homes do not sell and it is best to wait until spring to….. SELL THEIR HOME.  

Rodney Camren, Star Team Atlanta

Sellers will have limiting beliefs that there is no foliage or pretty flowers so no one will want to buy a home.  Sellers have also been told the limiting beliefs that everyone will be having holiday parties and traveling and not wanting to purchase a home during the holidays. Supposedly Spring is the best time to…SELL YOUR HOME.. according to many who buy into what I call “Limiting Beliefs”.  

That just isn’t true. In fact, busy and productive Realtors and real estate agents who run their profession like a business know differently.  Everyone has a different reason or motivation to sell their home. What is most important in the picture of selling a home is knowing the “BIG WHY”! The big why is the motivation of the seller.  We all have motivation in what we do every day.   We take daily showers because we want to smell good and not offend others we are around in a group setting. We eat as to nourish our bodies and continue to live. We go to work to earn a paycheck for the things we want or need in our lives.  Everything we do has a consequence and a reward. The same goes for why we are selling or buying a home. Selling a home usually involves a move to a new community. A seller could be downsizing or need more space. They could want to live on more land or less land.  Yes, sometimes that motivation is even money. Selling a home has nothing to do with the seasons and everything to do with PRICING, CONDITION & LOCATION. Nowhere in all the education materials for a real estate agent will you find that selling real estate is seasonal. However, what you will find is the real estate agents and a lot of people who believe that real estate is seasonal, just like bears do, will hibernate for the winter.

Here is an example: Say the family wants to move their kids to a better school district than the one they are currently living in.  Let’s say the school district is rated one of the lowest in the county. An opportunity arises that they can buy this new home in that said wonderful school district that meets all the demands they are looking for in their child’s education, do you think for one minute a parent is going to say, let’s wait until spring before we sell our home, of course not. That parent isn’t going to sacrifice their child’s education over a few dollars on the sale of their home and continue to have their child go to an underperforming school. There is motivation is all real estate deals and that is the key not the seasons. However, if money is the motivation and you are an overpriced home then you will need to wait until the market catches up with your pricing and that could take a while depending on your market. I have seen many homes loose countless months wasted time, energy and marketing dollars because they were overpriced. Many times sellers feel that they have to get “X” amount of money for their home when the market is what truly determines the value. The market tells your what your home is valued, not the sellers “I have to have this much money or I can’t sell” mentality.   

Something I have seen working in some situations is pricing the home to cause excitement, and that is pricing the home just below market value. People see it as a great deal and they feel as if they are getting a bargain. Due to the excitement of everyone being interested and hoping to win the opportunity of that “Great Deal” multiple offers come in and a price binding raises the sale of the home over list price. Now this doesn’t always happen this way but I have seen it with many homes throughout several neighborhoods and it seems very effective. The point here is to remind you that real estate is not seasonal.   Real estate buying or selling is about your needs as a buyer or a seller, your motivation to buy or sell. You either need to …BUY A HOME NOW .. or … you need to …. SELL A HOME NOW. People are still buying homes in the holiday seasons. I have found in my fourteen years of real estate that usually those who are ready, willing and able buyers during in the winter months have a great need to purchase a home. They are willing to schedule time to see homes regardless of parties, travel or the holidays.   You will never hear a buyer say I can’t buy a home right now because of Thanksgiving. When you list your home with a Realtor, regardless of the season, you are in automatically in a competition against everyone else wanting to sell their home. So as a seller why don’t you be one of those who…LIST YOUR HOME TODAY…and sell it before the mad rush of spring where there is more competition. Pricing, Condition and Location – listing your home during the holidays and when there is less competition is just the icing on the cake.