Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program.
Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and international recycling company TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program, and allows registered users to recycle their used strings in exchange for extra Players Circle points. Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used towards merchandise or donated to the D’Addario Foundation, the company’s nonprofit organization supporting music education in underserved communities.
“It’s a great feeling to do something you love and do good for others at the same time,” said Town Center Music’s Aaron Brown “Matching our ‘Will Restring for Food’ event with a string recycling event is a great opportunity to make progress in two areas that are important to Town Center Music: environmental sustainability and lending a hand to those less fortunate. And where else can you turn four cans of food into six guitar strings?”
Town Center Music is Gwinnett’s premier independent music store providing top-quality instruments, accessories, & lessons to the North Atlanta area. We believe that life is meant to be lived, coffee now, and music is the most important ‘useless’ thing in the world. We offer instruments and service you can’t find anywhere else, carefully curated to give you a musical experience that goes off the beaten path.
D’Addario has been consistently committed to the environment, working to reduce their company’s packaging waste and use the most environmentally responsible packaging available on the market. Their partnership with TerraCycle allows them to further reinforce their role as an environmental leader in the music industry.
TerraCycle is a global leader in recycling typically non-recyclable waste, working with companies to implement recycling initiatives and finding solutions for materials otherwise destined for landfill.
Musicians interested in recycling through Playback can visit http://www.daddario.com/playback. For more information on the recycle and restring event, please contact: (770) 831-7936.
ABOUT D’ADDARIO
D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under several product divisions: D’Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D’Addario Woodwinds, and D’Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.
ABOUT TERRACYCLE
Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 20 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. TerraCycle is the subject of a half-hour comedy, ‘Human Resources,’ on Pivot TV. Season three will air Fall 2016. To learn more about TerraCycle or get involved in our recycling programs, please visit www.terracycle.com.
