As part of the Atlanta-based restaurant chain’s celebration, Chick-ﬁl-A is offering a free meal (breakfast, lunch or dinner) to any customer who visits one of its 1,800 restaurants fully dressed as a cow.
Customers dressed “head to hoof” in cow attire will receive a free Chick-ﬁl-A Meal, which includes an entrée, side item and Dr Pepper® (or beverage of choice). Customers who are too “chicken” to go all-out in cow attire will receive a free entrée of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie or purse.
In 2013, more than 900,000 cow-dressed customers stampeded Chick-ﬁl-A restaurants nationwide for Cow Appreciation Day. The chain expects to host more than one million cow-clad guests for its 10th annual event.
Chick-ﬁl-A has a special web site dedicated to the day: http://www.CowAppreciationDay.com. The site offers in-depth details on the celebration, cow costume ideas, as well as downloadable cow spots, masks and other bovine-themed accessories customers can use to create costumes.
The excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-ﬁl-A’s beloved bovines is stronger than ever. For the past 19 years, Chick-ﬁl-A’s renegade “Eat Mor Chikin” Cows have entertained consumers through ads highlighting their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. In addition to clever roadside billboards, the “Eat Mor Chikin” Cows are the focal point of the company’s in-restaurant point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.